Copywriting Bitsies

My sister calls a dinner of dips, heels of cheese and days-old potato salad ‘bitsies’. All good in their own right, but together – a full and delicious meal! Enjoy these tasty morsels of great copywriting.

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Xero (App)
Interviews, synopses, and customer stories for the ‘Xero Changes Everything’ campaign.
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White paper for Certainty Advice Group “Crossing the Divide”
I structured and wrote a 5000-word industry white paper for a national financial advice group. As part of this ongoing work I help build a ‘voice’ for the company, including writing and editing blog posts and compiling press releases.
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Client process materials for Graphic Effects
To help clients budget and plan for their business signage and vehicle wraps, I helped Graphic Effects refine their client quoting, briefing and process documents.

Opening conference speech for CEO of a non-profit
“The woman was only 17 at the time. She had been suicidal and wanted to take her own life. After sitting and talking with her, I discovered that what she was connected to. I found out her love of both animals and poetry. I did what I do best – I talked! We shared our stories; I was able to give her hope. Twelve years later my patient is now happily married with three children.”
Link >

An exhibitor’s review of the Royal Academy Summer Show in London 
“The RA show has been held every year for 270 years, and included painters like Turner and Gainsborough in their heyday. This summer they had over 300,000 people through their doors. People from all over the UK and Europe wait for this show, then flood into the Academy to buy anything they can afford, knowing that it’s been vetted by Britain’s finest artists, the Royal Academicians.”
On LinkedIN >

Artist’s statement for paper architecture/photography exhibition
“From the photographic exterior to the intricate and textural paper miniature interior, the unknown lives and intrigues of the inhabitants are felt more by their absence than their presence – a carelessly thrown bedsheet; a strip of peeling wallpaper on a damp wall; the neat edge of an immaculate front lawn.”
Link >

Lingerie product copy for well-proportioned women
“Your hills will feel alive with this full-figured bra featuring exquisite Austrian embroidery that puts Sister Maria to shame. With a finely embossed simplex in delicate ivory, this underwired bra offers you all the support you need both in and outside the convent!

“Wide set straps and exposed décolleté invite you to show off your most outrageous low-cut tops, with just a hint of fancy detailing at the edge. The embroidered neck edge and motifs on the straps are a feminine touch, and when worn with the matching Austrian Embroidery Brief, all you’ll need is a lonely goatherd. Yodel eh hi hoo!”
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Packaging copy for a “personal massager”
“All the penetrating pleasures of youthful vitality will throb in you again with the 100% medical-grade silicone Joyberry. Massage your way to good health and vigor, and explore your full female potential with the ultimate stress relief.”
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Copywriting bitsies