Content Strategy

Client: Processing and export client

Delivered: Brand strategy workshop, research, and 20-page strategy document.

This business processes and exports materials for use in industry. In a period of huge growth for the company it became essential to redefine their brand in a highly competitive market.

I created a brand questionnaire for the client, which sought to discover the essence of the brand, future business objectives, key messaging, and competitors.

With the design studio we conducted a 3-hour brand strategy workshop, which drew out detailed information on the client, ranging from possible new business to customer behaviour.

I then produced a 20-page brand strategy document, which pulled together an overview of their current brand strategy recommendations. This informed the direction of the brand and how it is rolled out in the digital space.

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Robin Lennox Stewart (artist): Social media strategy and content, LinkedIN focus piece. For sellout exhibitions in 2013 and 2015. Download PDF >

Carmichael Fisher (executive search): Brand positioning workshop and statement

Leadership Talent Australia (business management consultants): Repositioning workshop and statement

Big Bang Studio (Northcote arts space): 44pp business plan

Content Strategy Melbourne

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