E82 is a luxury apartment that spans an entire floor of the Eureka Tower in Melbourne. With a $22 million price tag, it was unlikely the agents were going to find a buyer in the Australian market.
Bensons approached branding agency Seesaw to assist with the redesign of the original brochure. After a visit to the apartment, we identified the key selling points of the property as well as the profile and attributes of potential buyers.
The rewritten copy had to reflect the wealth and taste of the target audience. Interiors, furnishing and fixture copy focused on high-quality European design. Copy was refined to inspire mood, story, and ambience to compliment the expansive photography.
The final portfolio-sized brochure was presented in a custom-designed box with gifts for potential buyers.
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