Blog Copywriting

Client: Idea Accelerator
Delivered: Blog posts

Paul Wilson is an ideas man who helps entrepreneurs turn cool ideas into viable, profitable businesses.

Using his years of experience in the corporate world, working on commercial ventures, and in not-for-profits, Paul developed a plan called Idea Accelerator that rapidly brings products to market.

With the help of a marketing strategist, Paul engaged me to write a number of related blog posts to promote his business. We meet regularly to brainstorm his blog ideas, which can range from executing sound business strategy to

traditional vs disruptive planning, to the key stages of collaboration.

Paul is widely-read, and the references he uses to illustrate his blog posts are incredibly diverse. I could be called upon to research how Thomas Edison used teams to innovate, the failure of the Home Insulation Program, movies like The Dirty Dozen or Pulp Fiction, or specific examples for why Finland is one of the most innovative economies in the world.

I then sit down to write. I use targeted keywords, experiment with different headlines, and structure the blog post according to the principles of SEO.

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Joanne Love (coach and speaker): Blog editing and writing workshop

Social Traders (non-profit): Interviews and overviews of winners of the Social Enterprise Awards 2015, 2015 Mothers Day campaign (in partnership with Australia Post), and Social Enteprise interviews and case studies for corporate/government applications.

Blog copywriting